THINGS I'VE LEARNED
BUILDING THE STUFF.
Technology, e-commerce, applied AI, distributed systems, and commercial growth — learned by making complicated things work in the real world.
We Didn't Need More Traffic. We Needed a Better System.
What 18 years in technology taught me about turning an e-commerce operation from roughly £150k to £3.5m — and why growth is rarely just a marketing problem.
Your Business Doesn't Have an Integration Problem. It Has a Data Problem.
Most businesses don't actually need more connectors or middleware. They need agreed business definitions, clear authoritative ownership, and idempotent workflows.
AI Is Changing the Landscape. But Probably Not in the Way You Think.
When the cost of writing code drops toward zero, the constraint shifts from "Can we build it?" to "Should we build it?" and systems architecture becomes more valuable than ever.
The AI-Native Store. What E-commerce Looks Like When Software Starts Doing the Work.
Moving beyond conversational chatbots to autonomous commerce: intent-based purchasing, dynamic product knowledge graphs, and agent-to-agent transactions.
The E-commerce Tax. Why every new channel, feature and integration makes your business harder to run.
Why growth creates complexity, how tiny 1% operational error rates compound into full-time human workarounds, and how to tame the integration graveyard.
E-commerce in 2030.
48 field notes on the fundamental structural shift from static web storefronts to ambient, delegated, and machine-readable commerce.