Professional Profile
Technology and business systems leader with over 18 years of experience connecting commercial operations with reliable software delivery. Combines Computer Science depth (BSc Hons, Durham University) with hands-on systems architecture, operational analysis, and team leadership. Proven track record leading multidisciplinary teams of up to 6, coordinating external software partners, managing complex integrations across ERP, e-commerce, and marketplace platforms, and supporting high-throughput operations processing up to 1,000 orders per day across ~21,600 SKU listings. Experienced in translating operational bottlenecks into clear functional specifications, establishing user acceptance testing (UAT), implementing robust access control, and automating manual business workflows.
Selected Impact & Operational Scale
12 Channels
Marketplace & commerce platforms unified via automated API and middleware integration.
~21.6K SKUs
Catalogue listings maintained across channels with automated inventory & pricing sync.
1,000 Orders/Day
Peak daily order throughput supported via automated order and fulfilment workflows.
6-Person Team
Multidisciplinary software and operations team led across agile delivery and support.
Core Competencies
Business Systems & Requirements
Translating operational needs into functional specifications, process mapping, user stories, workflow documentation, and acceptance criteria.
Software & Partner Coordination
Liaising between founders/directors and external software development partners; roadmap prioritisation, backlog management, and sprint tracking.
Systems Integration & Middleware
API architectures (REST), ERP connectivity (Odoo/SAP), e-commerce platforms (WooCommerce, Magento), Mirakl, fulfilment, and automated data sync.
Quality Assurance & UAT
User acceptance testing coordination, defect triage, regression safeguards, edge-case documentation, and user guidance/training.
Workflow Automation & Applied AI
Automating repetitive manual processes, scheduled batch reconciliation, error monitoring, and LLM-assisted document interpretation and processing workflows.
Operational Security & Safeguards
Role-based access control (RBAC), audit trails, operational safeguards against data corruption/duplicate processing, and supplier assurance.
Career History
Independent Practice · UK / Remote
Advising SME and commercial operators on business systems integration, software evaluation, and workflow automation.
- AI Workflow Automation: Designing and implementing applied AI workflows for document interpretation, automated triage, and operational reporting, incorporating human verification checkpoints and structured data extraction.
- Requirements & Architecture: Translate commercial and operational requirements into technical specifications for development partners; evaluate off-the-shelf SaaS versus custom integrations against commercial return on investment.
- Process Automation: Designed and deployed automated data pipelines and reconciliation tools eliminating manual data re-entry and spreadsheet exports across disparate business systems.
- Vendor Coordination: Liaise directly with third-party software vendors and developers to define deliverable milestones, review pull requests/APIs, and verify acceptance criteria prior to production release.
Casa Group / CasaShelf · Spain & UK
Directed IT infrastructure, multi-channel commerce systems, and technology operations across specialist manufacturing and online retail operations.
- Team Leadership: Managed a multidisciplinary team of 6 (software developers and operations specialists), establishing structured sprint planning, technical code reviews, and production release procedures.
- Enterprise Systems Integration: Architected and maintained the end-to-end data pipeline connecting ERP, e-commerce storefronts, Mirakl marketplace middleware, logistics platforms (ShipStation), and CRM (HubSpot).
- High-Throughput Scale: Supported operations processing up to 1,000 orders per day at peak and synchronised inventory, pricing, and catalogue data across 12 international sales channels (~1,800 SKUs per channel; ~21,600 total active listings).
- Commercial Impact: Built the operational systems and marketplace infrastructure that supported rapid commercial expansion, scaling online sales from ~£5,000 to £80,000 per month, contributing to wider business revenue growth from ~£150,000 to £3.5 million over three years.
- Reliability & Safeguards: Resolved severe API rate-limit bottlenecks using scheduled batch processing and cron execution; engineered deduplication safeguards preventing duplicate orders and data corruption across channels.
- Testing & UAT: Organised user acceptance testing across commercial and warehouse teams, producing clear operating documentation that reduced onboarding time and order handling errors.
Dolle Group / Specialist Manufacturing & Retail
Developed web applications, e-commerce platforms, and internal business tools supporting manufacturing and commercial operations.
- Platform Development: Built and customised WooCommerce and WordPress platforms using PHP, Laravel, JavaScript, and MySQL, implementing custom checkout and shipping workflows.
- System Integrations: Developed API connections between e-commerce storefronts, inventory tracking, payment gateways, and external carrier services.
- Operational Support: Investigated and resolved production defects, managed database performance, and supported operational staff with system usability and reporting.
- Progression: Demonstrated strong systems architecture capabilities and commercial problem-solving, leading to promotion and progression to Head of IT & E-Commerce.
International Commercial & Digital Projects · UK & Europe
14 years of foundational engineering experience developing web applications, database architectures, and digital solutions.
- Delivered full-stack software development, database design (MySQL, PostgreSQL), and Linux server administration across diverse business and digital environments.
- Engineered bespoke business tools, reporting interfaces, and middleware connectors bridging disparate legacy platforms and web front ends.
- Collaborated with non-technical business owners to analyse workflow friction, identify automation opportunities, and deliver pragmatic technical solutions.
Education & Academic Background
BSc (Hons) in Computer Science
Durham University, UK
Comprehensive degree covering software engineering, algorithms, data structures, systems architecture, computational logic, and database theory.
Technical & Systems Toolkit